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	<title>ReputationCurrents &#187; aggregate</title>
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	<description>Reputation and Currency</description>
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		<title>Aggregating Currencies</title>
		<link>http://reputationcurrents.com/blog/archives/49</link>
		<comments>http://reputationcurrents.com/blog/archives/49#comments</comments>
		<pubDate>Sat, 20 Mar 2010 19:50:38 +0000</pubDate>
		<dc:creator>NurtureGirl</dc:creator>
				<category><![CDATA[currency]]></category>
		<category><![CDATA[acknowledgment]]></category>
		<category><![CDATA[aggregate]]></category>
		<category><![CDATA[aggregating]]></category>
		<category><![CDATA[reputation]]></category>

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		<description><![CDATA[Kaliya: We were talking about the different forms of currencies last time. Can you explain more about acknowledgement as a form of currency? Jean: Sure, why don&#8217;t we talk through an example. Kaliya: So like I was recognized by Fast Company as one of the most influencial women in technology &#8211; is this a kind [...]]]></description>
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<div class="topsy_widget_data" style="float: right;margin-left: 0.75em"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://reputationcurrents.com/blog/archives/49"></script></div><p><em>Kaliya</em>: We were talking about the different forms of currencies last time. Can you explain more about acknowledgement as a form of currency?</p>
<p><em>Jean</em>: Sure, why don&#8217;t we talk through an example.</p>
<p><em>Kaliya</em>: So like I was recognized by Fast Company as one of the most influencial women in technology &#8211; is this a kind of unmeasurable recognition?</p>
<p><em>Jean</em>: Yes. It is acknowlegded that you are, but it isn&#8217;t clearly measured. If they are serious about it, they will disclose their combination of metrics with qualified influence testimonials.</p>
<p><em>Kaliya</em>: mmmm&#8230; &#8211; ok &#8211; I think they just made some phone calls.</p>
<p><em>Jean</em>: So let&#8217;s imagine, instead, they came to that through a combination of speaking engagement count + online mentions + 5 testimonials by other influencers.</p>
<p><em>Kaliya</em>: I see.</p>
<p><em>Jean</em>: So what I described is an aggregated currency&#8230; because it is one currency that is taking into account several others. It is aggregating the currencies of <span style="font-style: italic;">count</span>, <span style="font-style: italic;">mentions</span>, and <span style="font-style: italic;">testimonials</span> into <span style="font-style: italic;">most influential woman in tech</span>.</p>
<p><em>Kaliya</em>: So one currency can be the culmination of several others?</p>
<p><em>Jean</em>: Yes, this happens often, and it makes meaning from many bits of information, making it easier for us to understand and work with. However, that aggregation often covers up interesting information. For example, we don&#8217;t know, when we hear <span style="font-style: italic;">most influential woman in tech, </span>what that currency means exactly. How much can we trust it? With the count+mention+testimonials possibility I mentioned, we know more about what the <span style="font-style: italic;">most influential woman in tech</span> means as a currency. There is often a tension between sense-making and the meaning lost in aggregation.<span> </span></p>
<p><span><img class="aligncenter size-full wp-image-50" title="aggregatingcurrencies" src="http://reputationcurrents.com/blog/wp-content/uploads/2010/03/aggregatingcurrencies.gif" alt="aggregatingcurrencies" width="320" height="206" /><br />
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